The simple way to get more referrals:<\/p>\n\n\n\n
(without even having to ask)<\/p>\n\n\n\n
Almost every advisor, consultant, or coach I talk to wants more referrals more consistently.<\/p>\n\n\n\n
They grow the business but they are also a sign of strong client satisfaction.<\/p>\n\n\n\n
So how do you get more of them?<\/p>\n\n\n\n
Well, let\u2019s start with the most common mistake\u2026<\/p>\n\n\n\n
Not communicating with your clients enough.<\/p>\n\n\n\n
Especially given that so much of your work is largely unseen by your clients.<\/p>\n\n\n\n
Most of us only communicate with clients while actively delivering a service to a client. Plus maybe some smattering of half-hearted newsletters or marketing.<\/p>\n\n\n\n
That amounts to maybe 20 touchpoints out of 365 days each year.<\/p>\n\n\n\n
Clients’ experience of you is mostly Silence.<\/p>\n\n\n\n
They don’t refer because they’re not thinking about you.<\/p>\n\n\n\n
So what\u2019s the solution?<\/p>\n\n\n\n
Frequent client engagement.<\/p>\n\n\n\n
Advisors who engage their clients weekly or more get significantly more referrals. <\/p>\n\n\n\n
Not because they\u2019re asking for them.<\/p>\n\n\n\n
But because they\u2019re top of their client\u2019s minds.<\/p>\n\n\n\n
So how can you communicate frequently without annoying clients?<\/p>\n\n\n\n
Value and Variety
\u2192 Micro reports
\u2192 Relevant content
\u2192 Video messages\/updates<\/p>\n\n\n\n
The more you engage your clients the more awareness you develop with them.<\/p>\n\n\n\n
And at the end of the day\u2026<\/p>\n\n\n\n
Great awareness AND great results lead to one thing:<\/p>\n\n\n\n
Tons of referrals.<\/p>\n\n\n\n
How are you keeping your value top of mind with clients?<\/p>\n","protected":false},"excerpt":{"rendered":"
The simple way to get more referrals: (without even having to ask) Almost every advisor, consultant, or coach I talk to wants more referrals more consistently. They grow the business but they are also a sign of strong client satisfaction. So how do you get more of them? Well, let\u2019s start with the most common…<\/p>\n","protected":false},"author":2,"featured_media":7357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[22,140],"tags":[61],"class_list":["post-7356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-media","tag-advisor-tips"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/comments?post=7356"}],"version-history":[{"count":0,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media\/7357"}],"wp:attachment":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media?parent=7356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/categories?post=7356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/tags?post=7356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}