“I have a burning hatred for the media.”<\/p>\n\n\n\n
A customer told me last week.<\/p>\n\n\n\n
I mean most advisors have a burning hatred for the media.<\/p>\n\n\n\n
And I don\u2019t blame them.<\/p>\n\n\n\n
You\u2019ve probably been there\u2026<\/p>\n\n\n\n
The media runs a wild story about how [insert investment] is about to nosedive.<\/p>\n\n\n\n
And 3 hours later you\u2019ve got clients on the phone panicking.<\/p>\n\n\n\n
Why?<\/p>\n\n\n\n
Because even though it might not be true\u2026<\/p>\n\n\n\n
Storytelling is a powerful tool.<\/p>\n\n\n\n
And simply telling your client to:<\/p>\n\n\n\n
\u2192 Relax
\u2192 Trust me
\u2192 Sit tight and wait<\/p>\n\n\n\n
Won\u2019t calm them much.<\/p>\n\n\n\n
The narrative has already taken hold.<\/p>\n\n\n\n
But there is one thing that will\u2026<\/p>\n\n\n\n
You need build a counter-narrative before the next media onslaught.<\/p>\n\n\n\n
It’s your own story to:<\/p>\n\n\n\n
\u2192 Narrates their personal journey
\u2192 Show how they fit in to the world
\u2192 Explain why the media noise doesn’t impact them<\/p>\n\n\n\n
Then when the media runs another overblown or false story.<\/p>\n\n\n\n
Your narrative shoots it down, and your clients panic less.<\/p>\n\n\n\n
But remember\u2026<\/p>\n\n\n\n
The media has a 24-hour news cycle.<\/p>\n\n\n\n
So they\u2019re more visible.<\/p>\n\n\n\n
Which is why it\u2019s so important that you communicate with your clients regularly.<\/p>\n\n\n\n
The more you communicate.
\u21b3 The more they\u2019ll trust you
\u21b3 Listen to your advice
\u21b3 And stop worrying<\/p>\n\n\n\n
P.S. What is stopping you from creating your own counter-narrative?<\/p>\n","protected":false},"excerpt":{"rendered":"
“I have a burning hatred for the media.” A customer told me last week. I mean most advisors have a burning hatred for the media. And I don\u2019t blame them. You\u2019ve probably been there\u2026 The media runs a wild story about how [insert investment] is about to nosedive. And 3 hours later you\u2019ve got clients…<\/p>\n","protected":false},"author":2,"featured_media":7322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[140],"tags":[61],"class_list":["post-7321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-advisor-tips"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/comments?post=7321"}],"version-history":[{"count":0,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media\/7322"}],"wp:attachment":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media?parent=7321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/categories?post=7321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/tags?post=7321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}