{"id":7296,"date":"2025-01-20T17:15:50","date_gmt":"2025-01-20T17:15:50","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/why-we-dont-raise-prices-even-when-competitors-do\/"},"modified":"2025-01-20T17:15:59","modified_gmt":"2025-01-20T17:15:59","slug":"why-we-dont-raise-prices-even-when-competitors-do","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/why-we-dont-raise-prices-even-when-competitors-do\/","title":{"rendered":"Why we don\u2019t raise prices even when competitors do?"},"content":{"rendered":"\n

Why we don\u2019t raise prices even when competitors do.<\/p>\n\n\n\n

Neither should you (3 pt. strategy for any biz)<\/p>\n\n\n\n

\u2192 It’s been in the news
\u2192 Recently that a number of
\u2192 Our competitors have raised prices. A lot.<\/p>\n\n\n\n

We haven’t raised prices since 2014. It’s a strategy.<\/p>\n\n\n\n

\u2192 That is a decade of holding the line.
\u2192 And we have added significant
\u2192 Functionality since then.<\/p>\n\n\n\n

This strategy is based on a simple philosophy. We believe:
\u21b3 The only reason your
\u21b3 Cost should go up is
\u21b3 You get more value.<\/p>\n\n\n\n

Here is our 3-point approach that delights customers and grows revenue.<\/p>\n\n\n\n

Steal this:
1. Pricing should reflect value delivery
\u21b3 Use more products, pay more<\/p>\n\n\n\n

2. You grow, we grow
\u21b3 You add clients (not accounts) to the system, pay more<\/p>\n\n\n\n

3. Existing Customers are rewarded
\u21b3 No price increases on existing customers, ever.<\/p>\n\n\n\n

\u2192 We still have customers paying us
\u2192 At the same rates as in 2014
\u2192 And we’re proud of that.<\/p>\n\n\n\n

How do you adjust prices over time?<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Why we don\u2019t raise prices even when competitors do. Neither should you (3 pt. strategy for any biz) \u2192 It’s been in the news\u2192 Recently that a number of\u2192 Our competitors have raised prices. A lot. We haven’t raised prices since 2014. It’s a strategy. \u2192 That is a decade of holding the line.\u2192 And…<\/p>\n","protected":false},"author":2,"featured_media":7298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[140],"tags":[51],"class_list":["post-7296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-financial-advisor"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/comments?post=7296"}],"version-history":[{"count":0,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media\/7298"}],"wp:attachment":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media?parent=7296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/categories?post=7296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/tags?post=7296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}