{"id":7284,"date":"2025-01-20T17:14:52","date_gmt":"2025-01-20T17:14:52","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/another-media-story-clients-are-out-on-a-ledge\/"},"modified":"2025-01-20T17:14:58","modified_gmt":"2025-01-20T17:14:58","slug":"another-media-story-clients-are-out-on-a-ledge","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/another-media-story-clients-are-out-on-a-ledge\/","title":{"rendered":"Another media story, clients are out on a ledge"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

Another media story, clients are out on a ledge<\/p>\n\n\n\n

You talk them down (want to stop it?)<\/p>\n\n\n\n

It pisses you off but you’re doing nothing about it.<\/p>\n\n\n\n

\u2192 Look, no one’s saying
\u2192 That you can stop
\u2192 The media.<\/p>\n\n\n\n

But telling clients to “ignore it” doesn’t work and you know it.<\/p>\n\n\n\n

Week after week you have to:
\u21b3 Spend time talking clients off
\u21b3 Ledges that they should
\u21b3 Never have been on.<\/p>\n\n\n\n

The media pushes them out on these ledges at every opportunity.<\/p>\n\n\n\n

\u2192 401ks are a scam. 401ks are going away.
\u2192 There’s inflation. Interest rates are too low.
\u2192 It’s an election year. It’s not an election year.<\/p>\n\n\n\n

There is always a reason there is danger lurking around the corner.<\/p>\n\n\n\n

\u2192 But the fact that your clients are
\u2192 Repeatedly pushed on a ledge
\u2192 You CAN fix that.<\/p>\n\n\n\n

You can media-proof your clients.<\/p>\n\n\n\n

\u2192 You need to give them an
\u2192 Alternative narrative that
\u2192 Is their unique story<\/p>\n\n\n\n

But the basics are the same for every client:
1. Here is your money. It \u2260 the market
2. This is how it moves.
3. See how stable?<\/p>\n\n\n\n

Every time you do this it’s another building block of THEIR Story<\/p>\n\n\n\n

\u2192 Do it week in and week out
\u2192 Every time they are scared or
\u2192 Come in with the latest hair-brained idea.<\/p>\n\n\n\n

Calmly refer to your shared narrative.<\/p>\n\n\n\n

\u2192 Before you know it,
\u2192 Something amazing will
\u2192 Happen with your clients.<\/p>\n\n\n\n

They will stop panicking.<\/p>\n\n\n\n

I’ve seen it thousands and thousands of times.<\/p>\n\n\n\n

How are you media-proofing your clients?<\/p>\n","protected":false},"excerpt":{"rendered":"

Another media story, clients are out on a ledge You talk them down (want to stop it?) It pisses you off but you’re doing nothing about it. \u2192 Look, no one’s saying\u2192 That you can stop\u2192 The media. But telling clients to “ignore it” doesn’t work and you know it. Week after week you have…<\/p>\n","protected":false},"author":2,"featured_media":7286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[22,140],"tags":[37,59,51],"class_list":["post-7284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-media","tag-client-communication","tag-client-service","tag-financial-advisor"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/comments?post=7284"}],"version-history":[{"count":0,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media\/7286"}],"wp:attachment":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media?parent=7284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/categories?post=7284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/tags?post=7284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}