{"id":7256,"date":"2025-01-20T17:12:55","date_gmt":"2025-01-20T17:12:55","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/quality-doesnt-make-a-video-viral\/"},"modified":"2025-01-20T17:12:55","modified_gmt":"2025-01-20T17:12:55","slug":"quality-doesnt-make-a-video-viral","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/quality-doesnt-make-a-video-viral\/","title":{"rendered":"&#8220;Quality&#8221; Doesn&#8217;t Make A Video Viral"},"content":{"rendered":"\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LqAYTJrdi5o?si=kWR2wwI6PbTbypnH&enablejsapi=1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<p>3 counterintuitive strategies for viral marketing for advisors<\/p>\n\n\n\n<p>Bypass traditional advice (this video had 7 million views)<\/p>\n\n\n\n<p>I always thought that<br>quality matters.<br>And it does.<\/p>\n\n\n\n<p>Just not how I expected.<\/p>\n\n\n\n<p>The topic doesn&#8217;t need to be exciting.<br>\u21b3 This one is about a Tax deduction.<\/p>\n\n\n\n<p>The production value can be crap.<\/p>\n\n\n\n<p>Look at 17 and 35 seconds &#8230;<br>\u21b3 That&#8217;s my issue.<\/p>\n\n\n\n<p>Listen at 47-seconds &#8230;<br>\u21b3 What do you hear in the background?<\/p>\n\n\n\n<p>Look at 51 seconds &#8230;<br>\u21b3 Where is the lighting coming from?<\/p>\n\n\n\n<p>None of that mattered.<\/p>\n\n\n\n<p>Manage your viral expectations &#8230;<br>\u21b3 Listen to what Nate says at 68 seconds<\/p>\n\n\n\n<p>Here are the keys:<\/p>\n\n\n\n<p>1) Borrow (steal) from successful creators<br>\u2192 Borrow &#8211; Find viral ideas and adapt them<br>\u2192 Steal &#8211; Clip viral openings and spin off them<\/p>\n\n\n\n<p>2) Focus on tapping emotion<br>\u2192 Any emotion but watch out for anger<br>\u2192 Curiosity + one other (FOMO, Jealousy, etc)<\/p>\n\n\n\n<p>3) Focus on quality of message<br>\u2192 Initial seconds, land a great hook<br>\u2192 Open and close story gaps throughout<\/p>\n\n\n\n<p>It comes down to storytelling.<br>Most of you are already good at it in one form.<br>Learn this form and share your message by using these tips.<\/p>\n\n\n\n<p>Can you tell me what the sound is in the background?<br>It doesn&#8217;t count if your name is @nate hoskin or @nick-meyer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>3 counterintuitive strategies for viral marketing for advisors Bypass traditional advice (this video had 7 million views) I always thought thatquality matters.And it does. Just not how I expected. The topic doesn&#8217;t need to be exciting.\u21b3 This one is about a Tax deduction. The production value can be crap. Look at 17 and 35 seconds&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[36,22],"tags":[61,102,51],"class_list":["post-7256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-engagement","category-ideas","tag-advisor-tips","tag-communicating-value","tag-financial-advisor"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/comments?post=7256"}],"version-history":[{"count":0,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media\/7257"}],"wp:attachment":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media?parent=7256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/categories?post=7256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/tags?post=7256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}