{"id":7204,"date":"2025-01-20T17:09:34","date_gmt":"2025-01-20T17:09:34","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/dont-be-afraid-to-innovate-blueleaf-ceo-john-prendergast-tells-advisors-on-the-advisor-lab-podcast\/"},"modified":"2025-01-20T17:09:34","modified_gmt":"2025-01-20T17:09:34","slug":"dont-be-afraid-to-innovate-blueleaf-ceo-john-prendergast-tells-advisors-on-the-advisor-lab-podcast","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/dont-be-afraid-to-innovate-blueleaf-ceo-john-prendergast-tells-advisors-on-the-advisor-lab-podcast\/","title":{"rendered":"Don\u2019t Be Afraid to Innovate, Blueleaf CEO John Prendergast Tells Advisors on the Advisor Lab Podcast"},"content":{"rendered":"\n

Find the time, energy, and courage to innovate. It’ll benefit you, no matter what your goals are. – <\/strong>John Prendergast<\/em><\/strong><\/p>\n\n\n\n

\u201cThe beauty of serving financial advisory businesses is that we\u2019re all entrepreneurs running our own businesses. We have the freedom to innovate,\u201d said Blueleaf CEO John Prendergast recently on the Advisor Lab podcast. \u201cThe nature of innovation is that you have to be willing to experiment and possibly fail to make progress. Failure isn\u2019t a failure in this context; it\u2019s learning. You have to try things in a way that’s somewhat controlled, so you can see what works and what doesn’t.<\/p>\n\n\n\n

 \u201cThis sounds terrifying to most advisors. “What?  Experiment with my clients?”  There are ways to mitigate risk in innovation.<\/p>\n\n\n\n

 \u201cPick a group of clients you want to test an idea with and roll it out to them. Don\u2019t just stick a solution in front of them; offer two solutions that would solve the problem, preferably as different from one another as possible, because you learn the most that way. And you ask them, do either of these solve that problem?  <\/p>\n\n\n\n

\u201cAnd finally, you ask, which one do you prefer and why?  Why is what matters. Asking why allows you to find the common thread among each of your clients.<\/p>\n\n\n\n

\u201cAs you have these conversations, a pattern emerges. Once you have that, you can create solutions that work for all of your clients or a segment of your current or future clients.<\/p>\n\n\n\n

\u201cI love innovation. I love advisors who innovate. I love to talk to our customers who are innovating. They teach me something new every day. This comes from a startup methodology that many entrepreneurs are embracing. It\u2019s about applying a more scientific method to innovation.\u201d <\/strong><\/p>\n\n\n\n

Stay tuned. John is invited to return to the Advisor Lab podcast to talk about Blueleaf\u2019s latest innovation in helping advisors run a more efficient practice and meaningfully engage with clients.<\/p>\n\n\n\n

Listen to the full Advisor Lab podcast: \u00a0Innovating Advisory Practices: A Comprehensive Digital Client Engagement Model With John Prendergast<\/a><\/p>\n\n\n\n

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Client engagement is at the core of expanding the advisor\/client relationship. How can advisors build engagement? Our guest this week @johnprendergast<\/a>, CEO of @blueleaf<\/a>, pioneered the thinking around the digital engagement model for financial advisory. https:\/\/t.co\/F8AHQscVEu<\/a> pic.twitter.com\/tMszHpEG5A<\/a><\/p>— CION Investments (@CionInvestments) January 22, 2024<\/a><\/blockquote>