{"id":6988,"date":"2025-01-20T16:50:47","date_gmt":"2025-01-20T16:50:47","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/4-big-ways-advisors-add-value-and-how-to-tell-that-to-your-clients\/"},"modified":"2025-01-20T16:50:49","modified_gmt":"2025-01-20T16:50:49","slug":"4-big-ways-advisors-add-value-and-how-to-tell-that-to-your-clients","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/4-big-ways-advisors-add-value-and-how-to-tell-that-to-your-clients\/","title":{"rendered":"4 Big Ways Advisors Add Value – And How to Tell that to Your Clients"},"content":{"rendered":"\n

Last time<\/a>, we talked about the fierce competitive landscape advisors face, especially as digital platforms exacerbate the downward pressure on fees. Differentiation is the only way forward, despite the fact that many advisors struggle to stand out from the pack. Even those that do tend to have a hard time communicating<\/em> how they\u2019re different \u2014 and how they add value for their clients \u2014 consistently and effectively.<\/p>\n\n\n\n

The bad news is that it will be nearly impossible to compete without differentiation and a strategy that allows you to communicate your value. The good news is that it doesn\u2019t have to be rocket science to accomplish those things. Frequent demonstrations of value for clients is an attainable goal for advisors and firms alike, especially with automation. We\u2019ll walk through some strategies for ensuring your clients are clear on what they\u2019re getting from you so that you can succeed and grow your practice.<\/p>\n\n\n\n

Focus on Defining the Abstract<\/h2>\n\n\n\n

Your clients are looking for a demonstration of points of value, even when you don\u2019t think they are. They\u2019re looking to you to show them exactly what you\u2019re doing, above and beyond sending a quarterly performance report or updated financial plan. They want to see the concrete ways you\u2019re helping them meet their goals. Now, you might be thinking, \u201cBut the services I provide are abstract\u2026<\/em>\u201d This is true, so we\u2019re going to walk you through some ways you can turn abstract service into tangible value and communicate that clearly to your clients.<\/p>\n\n\n\n

To start, think of all the various ways you add value that may seem like a \u201cgiven.\u201d For example:<\/p>\n\n\n\n

Insights <\/strong>\u2014 You probably send your clients periodic performance reports, but providing key insights that go a step beyond a simple presentation of numbers can help you add value for your clients.<\/p>\n\n\n\n

Presence & Availability<\/strong> \u2014 While you may have a few clients that take advantage of your availability, most clients are not thinking about you as much as you\u2019re thinking about them. Frequent and regular emails can keep you top of mind and help to communicate that you\u2019ve available for their questions and on top of their account.<\/p>\n\n\n\n

Clarity <\/strong>\u2014 Many financial services providers overwhelm clients with pages upon pages of graphs and charts and jargon that may as well be written in hieroglyphics. If you offer clarity and easy-to-understand insights into how your clients\u2019 money is performing, you are adding value.<\/p>\n\n\n\n

Everyday Tasks <\/strong>\u2014 This is a big one. There are likely plenty of things you do each day that add value but that you may overlook simply because they\u2019re so routine. For example: <\/p>\n\n\n\n