{"id":6957,"date":"2025-01-20T16:49:59","date_gmt":"2025-01-20T16:49:59","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/find-out-how-blueleaf-makes-aum-growth-just-happen\/"},"modified":"2025-01-20T16:50:03","modified_gmt":"2025-01-20T16:50:03","slug":"find-out-how-blueleaf-makes-aum-growth-just-happen","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/find-out-how-blueleaf-makes-aum-growth-just-happen\/","title":{"rendered":"Find Out How Blueleaf Makes AUM Growth Just Happen"},"content":{"rendered":"\n

Chances are, you got into the wealth management game because you love working with clients. Unfortunately, many financial advisors are relegated to managing a single account or only part of the client\u2019s assets. A limited role paired with operational challenges makes it difficult to engage with clients in a way that adds the most value.<\/p>\n\n\n\n

Instead of spending their time providing high-value advice to clients, they run the numbers on that single account. It doesn\u2019t leave much room for adding value to clients…or growing AUM.<\/p>\n\n\n\n

In the current era where managing the whole client is essential, this doesn\u2019t cut it anymore. Yes, it\u2019s difficult to get a complete picture of clients\u2019 finances. With 401ks, held-away accounts, insurance, and other asset categories becoming increasingly siloed and hard to track, financial advisors face an uphill battle in getting their hands on — and providing clients with — a holistic financial picture. <\/p>\n\n\n\n

Add to that the fact that current aggregation processes and clunky tools and you have the perfect recipe for frustration from both advisors and clients.<\/p>\n\n\n\n

A \u201cMistake\u201d That\u2019s Music to the Ears<\/h2>\n\n\n\n

That\u2019s what we thought had happened with one of our advisors.<\/p>\n\n\n\n

It was just another typical Thursday morning in New York City as one experienced financial advisor began his day. He logged into Blueleaf and noticed one of his clients\u2019 accounts had doubled.<\/p>\n\n\n\n

Uh oh.<\/p>\n\n\n\n

Fearing that a technical glitch had occurred, the Advisor sent a quick email to Blueleaf\u2019s service team.<\/p>\n\n\n\n

\u201cDouble-counting of account today\u2026 Can you look into it?\u201d<\/p>\n\n\n\n

He\u2019s left the office hoping they fix their numbers before the client notices the mistake in his online portal. But the double value wasn\u2019t ever fixed. And that\u2019s the best part. Turns out, the doubled account wasn\u2019t actually a doubled account. Nothing had gone wrong and there was no technical glitch. It was simply an increase in assets on the system.<\/p>\n\n\n\n

How to Score Unexpected, Organic AUM Growth<\/h2>\n\n\n\n

Curious about how unexpected AUM growth can happen? It\u2019s simple: a well-designed client portal plus account aggregation.<\/p><\/blockquote><\/figure>\n\n\n\n

In this case, the client logged into his Blueleaf portal and added an additional $1.5 million to the platform, as the system encouraged him to. What the client really wanted was a complete picture of his finances. To achieve this, he logged into his client portal on a typical Thursday morning and added more accounts. It was easy enough for him to add those accounts entirely on his own, sans advisor involvement.<\/p>\n\n\n\n

Neat trick, huh?<\/p>\n\n\n\n

Welcome to a new concept for financial advisors: Organic AUM growth through client self-service.<\/p>\n\n\n\n

Aggregate, Prospect, Advise, Grow<\/h2>\n\n\n\n

Here\u2019s one quick piece of advice: do asset discovery early. The fastest-growing advisors on Blueleaf using the platform as a prospecting tool. They get a full picture of the prospect\u2019s assets and liabilities upfront.<\/p>\n\n\n\n

The first meeting becomes a discussion about how to solve the client\u2019s challenges, not discovery. Moving fast to advice that adds value<\/a> can result in much higher close rates in your prospecting. Understanding your client\u2019s full financial picture allows you to be a better advisor. It also means no surprise account additions.<\/p>\n\n\n\n

Blueleaf now makes it easy to see all assets and liabilities for a client. Custodial, held-away, offline assets and liabilities are all available in one place so you can monitor, report, and make decisions in context.<\/p>\n\n\n\n

Sign up for a trial <\/a>and test the platform with a couple of clients. Your clients\u2019 will thank you for their regular email updates and their easy-to-use client portal. Prospects will be impressed with your insight and strategies based on their unique situation. You\u2019ll get a much more complete view of each clients\u2019 financial situation.<\/p>\n\n\n\n

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An Experience Your Clients Will Love.<\/p>\n\n\n\n

Clients will love the service you deliver with Blueleaf’s superior client experience.<\/p>\n\n\n\n

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Get a FREE Demo<\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Chances are, you got into the wealth management game because you love working with clients. Unfortunately, many financial advisors are relegated to managing a single account or only part of the client\u2019s assets. A limited role paired with operational challenges makes it difficult to engage with clients in a way that adds the most value….<\/p>\n","protected":false},"author":2,"featured_media":6958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[28,33],"tags":[79,95,37,67],"class_list":["post-6957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communicating-with-clients","category-marketing-growth","tag-advisor-growth","tag-aum","tag-client-communication","tag-client-portal"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/6957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/comments?post=6957"}],"version-history":[{"count":0,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/6957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media\/6958"}],"wp:attachment":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media?parent=6957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/categories?post=6957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/tags?post=6957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}