{"id":6892,"date":"2025-01-20T16:47:24","date_gmt":"2025-01-20T16:47:24","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/double-your-growth-with-this-financial-advisor-marketing-system\/"},"modified":"2025-01-20T16:48:21","modified_gmt":"2025-01-20T16:48:21","slug":"double-your-growth-with-this-financial-advisor-marketing-system","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/double-your-growth-with-this-financial-advisor-marketing-system\/","title":{"rendered":"Double Your Growth With This Financial Advisor Marketing System"},"content":{"rendered":"

You are probably very skeptical about that headline.\u00a0What financial advisor marketing system could deliver this kind of growth?<\/em><\/p>\n

We have other posts with big claims. They include\u00a0advisors who achieved a 94% close rate<\/a>, received no calls during a major market downturn<\/a>, and grew their AUM with no effort<\/a>.<\/p>\n

Here’s some research to back the headline up.<\/p>\n

A report that found\u00a0lead volume doubled<\/a>\u00a0with this system.\u00a0How about marketing departments that saw a 45% increase in return on investment<\/a>?<\/p>\n

So, more about this system …<\/p>\n

1. The Problem with Financial Advisor Marketing<\/h2>\n

The vast majority of your website visitors are not ready to buy<\/strong>.<\/p>\n

Google research found that 82% of website visitors in the finance industry are at the beginning or in the middle of their buying process<\/a>.<\/p>\n

However, a common mistake most financial advisors often make with their websites is go straight for the sale with something like, “Call us for a consultation.”<\/p>\n

Unfortunately, winning new clients is not that easy. It doesn\u2019t matter if you\u2019re a person and a dog or a large firm like Betterment, Merrill Lynch or New York Life. Every one of us in this market spends a soul-crushing amount of time and money to win new business.<\/p>\n

The typical response from advisors is to try and\u00a0increase traffic. In other words, make it up on volume.<\/strong><\/p>\n

Many approach marketing with the “kitchen sink” method. Throw whatever you have at the wall and hope that it sticks. Blast something to lots of people who have the slightest possibility of needing what you offer. Some will respond. Most won’t. This is both expensive and annoying.<\/p>\n

The alternative is using lead\u00a0<\/strong>nurturing to convert more of your existing traffic to customers<\/strong>.<\/p>\n

Let\u2019s do some simple math.<\/p>\n

How many web visitors including personal connections and referrals convert to customers?<\/p>\n

1 in a 1000?<\/p>\n

Increasing your conversion rate from visitor to customer to 1 in 300 will more than triple your new customer acquisition rate.<\/p>\n

Even better, let’s\u00a0say you could spend less time selling and more time doing great things for your customers. What would that mean for your referral volume?<\/p>\n

That’s what Lead Nurturing is all about.<\/p>\n

2. How does lead nurturing work?<\/h2>\n

Lead nurturing moves people from initial interest to the point where they are ready to buy.<\/p>\n

Let’s do a reality check.<\/strong><\/p>\n

Why would a prospective client, who you may have met a few times, suddenly trust you with millions of dollars in assets? It takes a massive leap of faith and is a very difficult sales task.<\/p>\n

We bridge the trust gap in one of two ways.<\/strong><\/p>\n

1. Time and effort
\n2. Referral from a source the person trusts<\/p>\n

The time and effort approach is slow, painful, and expensive. It is costly not just from a fiscal perspective, but time perspective as well. How much is your time worth to you?<\/p>\n

A referral helps but there is still work to do, and only helps assert a positive initial impression.<\/p>\n

But can lead nurturing technology alone really help me build relationships and trust? In short, absolutely.<\/p>\n

Lead nurturing allows you to present your case to a prospect in a structured way – automatically.<\/p>\n

In other words, it does the work that you are currently doing with phone calls, meetings, and events in an optimized way.<\/strong><\/p>\n

The time investment is in the setup and then the improvement process is based on your metrics.<\/p>\n

Lead nurturing has two advantages.<\/p>\n