{"id":6799,"date":"2025-01-20T16:46:00","date_gmt":"2025-01-20T16:46:00","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/can-you-relate-we-throw-marketing-stuff-out-there-but-engagement-is-low\/"},"modified":"2025-01-20T16:46:00","modified_gmt":"2025-01-20T16:46:00","slug":"can-you-relate-we-throw-marketing-stuff-out-there-but-engagement-is-low","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/can-you-relate-we-throw-marketing-stuff-out-there-but-engagement-is-low\/","title":{"rendered":"Can you relate? &#8220;We throw marketing stuff out there, but engagement is low&#8230;&#8221;"},"content":{"rendered":"<p>Last week&#8217;s <a href=\"https:\/\/www.youtube.com\/channel\/UCwEWD4uNHOottxEp08XJrXg\" target=\"_blank\" rel=\"noopener noreferrer\">marketing session<\/a>\u00a0addressed a big, overwhelming challenge:<\/p>\n<blockquote><p><strong>&#8220;We&#8217;re throwing content out there, but not getting any response back.<\/strong> We&#8217;re getting &#8216;Likes&#8217; on Facebook&#8230; but we have ZERO engagement with those people. I feel like our strategy right now is throwing content out there, but not knowing what to do.&#8221;<\/p>\n<p><strong>&#8211; Aaron Britz<\/strong>, RIA,\u00a0CEO and President of Legacy Wealth Management, a fee-only financial planning firm<\/p><\/blockquote>\n<p><em>Do you relate?<\/em><\/p>\n<p>It&#8217;s a common frustration. \u00a0To hit a mixture of his most hard-hitting questions, Aaron and I chatted for nearly 45 mins.\u00a0You can watch it here\u00a0<strong>and get the minute-by-minute list of topic changes below!<\/strong><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/gx_tLMbCjDg?rel=0&enablejsapi=1\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>Here&#8217;s what we ran through:<\/em><\/p>\n<p>0:31 &#8211; Background on Aaron&#8217;s RIA firm<br \/>\n2:22 &#8211; Aaron&#8217;s current marketing strategy &amp; challenges<br \/>\n5:13 &#8211; Common\u00a0cause for <strong>low engagement on Social Media<\/strong> &amp; How to fix it<br \/>\n9:05 &#8211; One tool for finding &#8216;the right people&#8217; and content on Social Media<br \/>\n13:24 &#8211; <strong>High bounce rate<\/strong> on your site? Listen in here!<br \/>\n17:09 &#8211; Aaron&#8217;s current website: Forms, content &amp; tools &#8211; How to fix issues<br \/>\n20:15 &#8211; Quick tip to monitor phone calls coming from your site vs. referrals<br \/>\n25:01 &#8211; Reflect on which social media platforms are working best &amp; most fun to do<br \/>\n27:27 &#8211;<strong>&#8220;I&#8217;m not a big writer.&#8221;<\/strong>\u00a0Other content options (like video) &amp; simple direction<br \/>\n32:31 &#8211; Aaron admits\u00a0<strong>marketing\u00a0isn&#8217;t enjoyable. Client meetings are.<\/strong> What to do?!<br \/>\n36:13 &#8211; Finding your target market online &#8211;\u00a0where do we go?<br \/>\n38:50 &#8211; <em>One<\/em> piece of Aaron&#8217;s\u00a0content\u00a0was very popular. How to use\u00a0it again!<\/p>\n<p>Feel free to leave followup questions in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week&#8217;s marketing session\u00a0addressed a big, overwhelming challenge: &#8220;We&#8217;re throwing content out there, but not getting any response back. We&#8217;re getting &#8216;Likes&#8217; on Facebook&#8230; but we have ZERO engagement with those people. I feel like our strategy right now is throwing content out there, but not knowing what to do.&#8221; &#8211; Aaron Britz, RIA,\u00a0CEO and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-6799","post","type-post","status-publish","format-standard","hentry","category-marketing-growth"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/6799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/comments?post=6799"}],"version-history":[{"count":0,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/6799\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media?parent=6799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/categories?post=6799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/tags?post=6799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}