{"id":6060,"date":"2025-01-20T16:24:20","date_gmt":"2025-01-20T16:24:20","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/a-simple-strategy-for-financial-content-that-works\/"},"modified":"2025-01-20T16:24:59","modified_gmt":"2025-01-20T16:24:59","slug":"a-simple-strategy-for-financial-content-that-works","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/a-simple-strategy-for-financial-content-that-works\/","title":{"rendered":"A Simple Strategy for Financial Content That Works"},"content":{"rendered":"

Thinking through these 4 simple steps will put you in a position to create content that can make a real impact on your business.<\/p>\n

\"\"<\/a>Thanks to the bloggers at Helium<\/a> for the brilliant graphic.<\/em><\/p>\n

1.) <\/span>PURPOSE – Write down why your business exists<\/strong><\/h2>\n

An internal point-of-view about your advisory business and how it relates to the world. It will guide your content. This shouldn’t be limited to your views on money. It’s everything.<\/p>\n

Question: Why do you exist?<\/strong><\/p>\n

Pro Tip: Beliefs + Values = Purpose<\/span><\/h3>\n

Exercise: Fill in the blank with 10 words or less. Make it personal, not generic.<\/span><\/p>\n

We exist to<\/em>_________________________________________________.<\/p>\n

(Source: The Ad Club Blog<\/a>)<\/p>\n

2.) PERSONALITY – Describe your business’ personality<\/strong><\/h2>\n

This is also about the larger entity, not a specific piece of content. It will determine your voice\/tone.<\/p>\n

Question: What makes you interesting?<\/strong><\/p>\n

Pro Tip: Personality is Interesting –> Interest leads to Caring –> Care leads to Conversion<\/span><\/h3>\n

Exercise: Answer these three questions, each in 25 words or less:<\/span><\/p>\n

1. How do you change your clients, prospects or partners\u2019 life?
\n<\/em>2. What do you stand for?
\n<\/em>3. Who or what do you hate?<\/em><\/p>\n

(Source: AVC Blog<\/a>)<\/p>\n

3.) CONTENT – List interesting topics that align with the steps above<\/strong><\/h2>\n

This should be all about the prospects, clients and partners that will be receiving your content.<\/p>\n

Question: How do you help your audience accomplish their goals?<\/strong><\/p>\n

Pro Tip: Necessary Content = Appropriate + Useful + Focused + Clear + Concise<\/span><\/h3>\n

Exercise: Complete this checklist for each piece of content you create:<\/span><\/p>\n

Does this piece cognitively engage (educate, inspire or pose a question) the reader?<\/em><\/p>\n

YES \u00a0| \u00a0NO<\/address>\n

Which emotion(s) does this piece target? (Circle one or two)<\/em><\/p>\n

Joy\u00a0 |\u00a0 Sadness\u00a0 |\u00a0 Trust\u00a0 |\u00a0 Disgust\u00a0 |\u00a0 Fear\u00a0 |\u00a0 Anger\u00a0 |\u00a0 Surprise\u00a0 |\u00a0 Anticipation<\/address>\n

Does this piece encourage doing something specific, does it contain a call to action? <\/em><\/p>\n

YES \u00a0| \u00a0NO\u00a0<\/em><\/address>\n

(Source: A List Apart<\/a>)<\/p>\n

4.) PLAN – Create a simple plan for each piece of content<\/strong><\/h2>\n

The tactical execution for each piece of content.<\/p>\n

Title: Is my title eye-catching, memorable or provocative in some way? \u00a0<\/em><\/p>\n

YES \u00a0| \u00a0NO<\/address>\n

SEO: Am I optimizing this piece for search engines <\/em>without being a dick<\/em><\/a> about it?<\/em><\/p>\n

Metadata \u00a0| \u00a0Title \u00a0| \u00a0Body \u00a0| \u00a0Links \u00a0| \u00a0URL \u00a0| \u00a0Photo<\/address>\n

Links: Does my content contain all appropriate links?<\/em><\/p>\n

Sources \u00a0| \u00a0Resources \u00a0| \u00a0References \u00a0| \u00a0Photos \u00a0| \u00a0Same-Site Content<\/address>\n

Visuals: Does my content contain at least one photo, video, graphic, audio or other piece of media? \u00a0<\/em><\/p>\n

YES \u00a0| \u00a0NO<\/address>\n

Conversation: Does my content allow for commenting, sharing and subscribing, if possible?<\/em><\/p>\n

YES \u00a0| \u00a0NO<\/address>\n

____________________________________________________________<\/p>\n

Sound like a lot of work? Yep, it is. We said simple, not easy. But, 1 GREAT<\/em> post per month that matters is better than a bunch of content that doesn’t.<\/p>\n

Pro Tip: The stuff that you subscribe to and then post sucks<\/em>. STOP PAYING NOW & DROP IT. It has nothing to do with you, which is why it doesn’t work.<\/span><\/h3>\n

Your alternative is to either:<\/span><\/p>\n

    \n
  1. Find the time to do a little bit of writing well or<\/li>\n
  2. Read our upcoming article about ways to create financial content that matters without writing it yourself<\/strong>.<\/li>\n<\/ol>\n

    Subscribe Now<\/a> so you don’t miss it!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Thinking through these 4 simple steps will put you in a position to create content that can make a real impact on your business. Thanks to the bloggers at Helium for the brilliant graphic. 1.) PURPOSE – Write down why your business exists An internal point-of-view about your advisory business and how it relates to…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-6060","post","type-post","status-publish","format-standard","hentry","category-marketing-growth"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/6060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/comments?post=6060"}],"version-history":[{"count":0,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/6060\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media?parent=6060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/categories?post=6060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/tags?post=6060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}