The post You Don’t Need AI to Effectively Engage Your Clients first appeared on Blueleaf.
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In this article, John outlines the strategy and tactics to engage with clients so they will appreciate an advisor’s value. Consistent, proactive client engagement is available now.
“With today’s automation technology, this type of regularly tailored information can be relatively easy to disseminate,” writes John. “And, as we have seen from the millions of client communications we have delivered, it eliminates many of the panicked phone calls advisors typically receive.”
Read the full article, You Do Not Need AI to Effectively Engage Clients in Advisor Perspectives.
Read all of John’s articles in Advisor Perspectives.
The post You Don’t Need AI to Effectively Engage Your Clients first appeared on Blueleaf.
]]>The post Embrace the Obvious to Counter Confusing Technology, Writes Blueleaf CEO in Advisor Perspectives first appeared on Blueleaf.
]]>“Be bold and innovate with your clients, and it will favor you,” writes Blueleaf CEO John Prendergast in his latest article in Advisor Perspectives called “Embracing the Obvious.”
“My team interacts with advisors’ clients all day long,” writes John. “When experimenting with new solutions, we often present a choice, A or B. The key isn’t that they may like B better; it’s “Why?” “Why does that work better for you than A in solving this issue?”
“If you do the same with your clients, after several conversations, a consensus will emerge. That will lead to a much better solution than “What do you want?” It’s about being iterative. Including clients in your innovation process will strengthen your relationships and improve your client service.”
Much of our technology is complex and confusing, writes John. The goal of the Blueleaf team is to put preconceptions aside and develop solutions that are as obvious and easy to navigate as an iPhone.
See the full article Embracing the Obvious in Advisor Perspectives.
See all of John’s articles in Advisor Perspectives.
The post Embrace the Obvious to Counter Confusing Technology, Writes Blueleaf CEO in Advisor Perspectives first appeared on Blueleaf.
]]>The post Introducing Clients to New Technology first appeared on Blueleaf.
]]>“Too often, advisors don’t think through the stages of introducing new technology. Either they assume it will be a nightmare and never start. Or they assume it will be easy, and they’re unprepared for built-in challenges. Planning for both the rollout and ongoing support will ensure the process is as smooth as possible and the work is minimized.”
Read the full article: How to Introduce Clients to New Technology in Advisor Perspectives.
Read John’s other articles in Advisor Perspectives:
The post Introducing Clients to New Technology first appeared on Blueleaf.
]]>The post John Prendergast on WealthTech Today: AI Tools to Use Now, the Future of Holistic Advice, and Data Aggregation to Streamline Wealth Management first appeared on Blueleaf.
]]>In this episode of WealthTech Today, John discusses:
AI tools that advisors can use right now. Continuing the discussion about the benefits and limitations of AI integration into wealth management.
Streamlining podcast production. Tips for easily editing audio and visuals.
Blueleaf’s industry-leading aggregation-as-a-service (winner of a 2023 WealthMangement.com industry award) and its ability to simplify wealth management.
John shares his knowledge and experience from a career helping advisors run a more efficient practice. Hear the full podcast and read the transcript here:
Check out John’s other podcast guest appearances.
- The Efficient Advisor: Leveraging AI to Amplify Client Experience
- AFO Wealth Management: Become like Netflix, TikTok & Amazon w/ Advice Engagement
John Prendergast is also the host of The Augmented Advisor podcast, a ‘must-listen’ for advisors, RIAs, wealth managers, and B/Ds to gain real-world tools and strategies to succeed in a digital world.
The post John Prendergast on WealthTech Today: AI Tools to Use Now, the Future of Holistic Advice, and Data Aggregation to Streamline Wealth Management first appeared on Blueleaf.
]]>The post Leveraging Technology & AI to Amplify Client Experience first appeared on Blueleaf.
]]>Listen to Blueleaf CEO John Prendergast’s engaging and informative interview on “The Efficient Advisor,” a popular podcast hosted by Libby Greiwe. John offers guidance for advisors who want to run a more efficient practice. Four top takeaways:
#1. The pandemic transformed how people of all demographics engage through devices. Did you know that 72% of wealth management clients 70 and older engage with online banking six times a month? That busts the myth that Grandma and Grandpa aren’t online. They expect the same ease and frequency of engagement with their advisor that they experience with other services.
#2. To achieve a high engagement rate with clients – 70% – 90% each month – advisors should plan on engaging clients 150 – 200 times per year. That may seem like a lot but much of it can be automated. Blueleaf found that advisors who achieve that level of engagement tend to have happy clients with a long-term focus.
#3. AI is a useful tool for organizing and creating outlines for correspondence and reports, but it won’t personalize in a way only you can. AI is like a smart assistant that can do wonders with a little direction. As AI applications improve, wealth management will transform for both the advisor and their clients.
#4. Blueleaf has a Book Club for management and employees, to continually further business and personal skills. Two recent picks: “Extreme Ownership,” by Jocko Willink, and “How to Tell a Story,” by Meg Bowles.
Listen to the entire podcast: The Efficient Advisor: Business Building Advice for Financial Planners.
Catch John on a previous AFO Wealth Management podcast: Become like Netflix, TikTok & Amazon w/ Advice Engagement
John also hosts The Augmented Advisor podcast.
The post Leveraging Technology & AI to Amplify Client Experience first appeared on Blueleaf.
]]>The post Digital Engagement Lessons from Netflix & Facebook to Connect With Your Clients first appeared on Blueleaf.
]]>In this AFO|Wealth Management Forward podcast, John Prendergast, CEO of Blueleaf, talks about the latest in wealth management, behavioral finance, and the future of advice.
John talks about the importance of understanding clients’ behavior and psychology in wealth management and how contextualizing information can lead to better client outcomes. Find out what John has learned from more than 100 million interactions with clients and how you can leverage the digital blueprint of TikTok, Facebook, and Netflix to stay top of mind with clients.
John shares a personal story of starting his first business, a Boston Chicken franchise, and how it shaped his approach to managing investors’ money and caring for his employees. He also discusses the potential for technology companies and banks to get more involved in the worlds of accounting and wealth, as well as the integration of banking, wealth, accounting, and insurance services. Discover valuable insights into the evolving landscape of wealth management and the significance of relationships and behavioral understanding of how people make decisions in a digital world with John Prendergast.
The post Digital Engagement Lessons from Netflix & Facebook to Connect With Your Clients first appeared on Blueleaf.
]]>The post Blueleaf Wins 2023 “Wealthie” for Aggregation Service first appeared on Blueleaf.
]]>Blueleaf Wins Prestigious Industry Award for Innovative Technology
Blueleaf won a 2023 WealthManagement.com industry award in the technology category. Blueleaf was recognized for developing wealth management’s first aggregation-as-a-service with direct client support. A panel of industry experts chose Blueleaf from a pool of more than 1,000 nominees across all award categories.
Blueleaf received the award at a black-tie event at the Ziegfeld Ballroom in New York on September 7, 2023.
Over 500 industry executives and team members from top asset management companies, RIAs, B/Ds, custodians, technology providers, and other industry-related businesses attended the event. The awards “recognize and celebrate the outstanding initiatives undertaken by companies and individuals that contribute to the success of financial advisors in their businesses and foster improved outcomes for their clients.”
“It’s rewarding to receive this prestigious award from WealthManagement.com and be recognized by industry peers for Blueleaf’s commitment to innovation. It’s a testament to the dedication of the entire Blueleaf team.”
Blueleaf CEO John Prendergast
See the full press release here.
More on aggregation-as-a-service with direct client support
The post Blueleaf Wins 2023 “Wealthie” for Aggregation Service first appeared on Blueleaf.
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