In this article, John outlines the strategy and tactics to engage with clients so they will appreciate an advisor’s value. Consistent, proactive client engagement is available now.

“With today’s automation technology, this type of regularly tailored information can be relatively easy to disseminate,” writes John. “And, as we have seen from the millions of client communications we have delivered, it eliminates many of the panicked phone calls advisors typically receive.”

Read the full article, You Do Not Need AI to Effectively Engage Clients in Advisor Perspectives.

Read all of John’s articles in Advisor Perspectives.

The post You Don’t Need AI to Effectively Engage Your Clients first appeared on Blueleaf.

“Be bold and innovate with your clients, and it will favor you,” writes Blueleaf CEO John Prendergast in his latest article in Advisor Perspectives called “Embracing the Obvious.”

“My team interacts with advisors’ clients all day long,” writes John.  “When experimenting with new solutions, we often present a choice, A or B. The key isn’t that they may like B better; it’s “Why?” “Why does that work better for you than A in solving this issue?”

“If you do the same with your clients, after several conversations, a consensus will emerge. That will lead to a much better solution than “What do you want?”  It’s about being iterative. Including clients in your innovation process will strengthen your relationships and improve your client service.”

Much of our technology is complex and confusing, writes John. The goal of the Blueleaf team is to put preconceptions aside and develop solutions that are as obvious and easy to navigate as an iPhone.

See the full article Embracing the Obvious in Advisor Perspectives.

See all of John’s articles in Advisor Perspectives.

The post Embrace the Obvious to Counter Confusing Technology, Writes Blueleaf CEO in Advisor Perspectives first appeared on Blueleaf.

  “Too often, advisors don’t think through the stages of introducing new technology. Either they assume it will be a nightmare and never start. Or they assume it will be easy, and they’re unprepared for built-in challenges. Planning for both the rollout and ongoing support will ensure the process is as smooth as possible and the work is minimized.”

Read the full article:  How to Introduce Clients to New Technology in Advisor Perspectives.

Read John’s other articles in Advisor Perspectives:

• Welcome to the Engagement Economy 
• The Transformative Power of AI 
• Can Technology Make You Happy?

The post Introducing Clients to New Technology first appeared on Blueleaf.

In this episode of WealthTech Today, John discusses: 

AI tools that advisors can use right now. Continuing the discussion about the benefits and limitations of AI integration into wealth management.

Streamlining podcast production. Tips for easily editing audio and visuals. 

Blueleaf’s industry-leading aggregation-as-a-service (winner of a 2023 WealthMangement.com industry award) and its ability to simplify wealth management.

John shares his knowledge and experience from a career helping advisors run a more efficient practice. Hear the full podcast and read the transcript here:

WealthTech Today Ep. 205: Data Aggregation as a Service: The Future of Holistic Advice with John Prendergast, Blueleaf

Check out John’s other podcast guest appearances.

• The Efficient Advisor: Leveraging AI to Amplify Client Experience
• AFO Wealth Management: Become like Netflix, TikTok & Amazon w/ Advice Engagement

John Prendergast is also the host of The Augmented Advisor podcast, a ‘must-listen’ for advisors, RIAs, wealth managers, and B/Ds to gain real-world tools and strategies to succeed in a digital world.

The post John Prendergast on WealthTech Today: AI Tools to Use Now, the Future of Holistic Advice, and Data Aggregation to Streamline Wealth Management first appeared on Blueleaf.

Listen to Blueleaf CEO John Prendergast’s engaging and informative interview on “The Efficient Advisor,” a popular podcast hosted by Libby Greiwe. John offers guidance for advisors who want to run a more efficient practice.  Four top takeaways:

#1.  The pandemic transformed how people of all demographics engage through devices. Did you know that 72% of wealth management clients 70 and older engage with online banking six times a month? That busts the myth that Grandma and Grandpa aren’t online.  They expect the same ease and frequency of engagement with their advisor that they experience with other services.

#2.  To achieve a high engagement rate with clients – 70% – 90% each month – advisors should plan on engaging clients 150 – 200 times per year. That may seem like a lot but much of it can be automated.  Blueleaf found that advisors who achieve that level of engagement tend to have happy clients with a long-term focus.

#3.  AI is a useful tool for organizing and creating outlines for correspondence and reports, but it won’t personalize in a way only you can.  AI is like a smart assistant that can do wonders with a little direction. As AI applications improve, wealth management will transform for both the advisor and their clients.

#4.  Blueleaf has a Book Club for management and employees, to continually further business and personal skills. Two recent picks: “Extreme Ownership,” by Jocko Willink, and “How to Tell a Story,” by Meg Bowles.

Listen to the entire podcast: The Efficient Advisor: Business Building Advice for Financial Planners.

Catch John on a previous AFO Wealth Management podcast: Become like Netflix, TikTok & Amazon w/ Advice Engagement

John also hosts The Augmented Advisor podcast.

The post Leveraging Technology & AI to Amplify Client Experience first appeared on Blueleaf.

In this AFO|Wealth Management Forward podcast, John Prendergast, CEO of Blueleaf, talks about the latest in wealth management, behavioral finance, and the future of advice. 

John talks about the importance of understanding clients’ behavior and psychology in wealth management and how contextualizing information can lead to better client outcomes. Find out what John has learned from more than 100 million interactions with clients and how you can leverage the digital blueprint of TikTok, Facebook, and Netflix to stay top of mind with clients. 

John shares a personal story of starting his first business, a Boston Chicken franchise, and how it shaped his approach to managing investors’ money and caring for his employees. He also discusses the potential for technology companies and banks to get more involved in the worlds of accounting and wealth, as well as the integration of banking, wealth, accounting, and insurance services. Discover valuable insights into the evolving landscape of wealth management and the significance of relationships and behavioral understanding of how people make decisions in a digital world with John Prendergast.

The post Digital Engagement Lessons from Netflix & Facebook to Connect With Your Clients first appeared on Blueleaf.

Highlights:

“Wealth managers must understand their clients’ online behavior. Though we know them in some ways, we cannot assume their online behavior mimics what we know about them from past interactions.

“Engaged clients are happier, more focused on the long term, and less likely to panic in difficult market circumstances. Traditional engagements like phone calls and meetings aren’t enough. Businesses have to think holistically and design their client experiences around engagement.

“Wealth managers should emulate the major digital media companies and engage clients with their digital client experience. This is the world clients live in today. It is what they expect. Advisory firms that have implemented this playbook are growing faster, delivering higher client satisfaction, and lowering their operating costs.”

Read the full article in Advisor Perspectives: Welcome to the Engagement Economy by John Prendergast.

The post How to Engage Clients Like Major Media: Blueleaf CEO in Advisor Perspectives first appeared on Blueleaf.